'Sober curious' and 'Zebra striping': the best of both worlds

In recent years, the sober curious movement has been on the rise, and with it a new trend that fits perfectly with a conscious, versatile lifestyle: zebra striping , also known as zebra drinking . No black and white choices, no 'all or nothing' mentality, but a playful alternation between alcoholic and non-alcoholic drinks.

Whether you're a cocktail lover or enjoy exploring a sophisticated non-alcoholic option, it's all about what suits the moment, the occasion and how you're feeling.

What is sober curious?

Sober curious simply means that you are curious about non-alcoholic alternatives and consciously think about your choices, without strict rules. It is about variation and discovering what you like – whether that is a craft gin, a complex vermouth or an innovative non-alcoholic spirit like NUDO.

The idea is not to avoid alcohol completely, but to experiment with an open mind and discover new taste experiences. This makes the choice for an alcoholic or non-alcoholic drink as spontaneous and effortless as the choice between coffee and tea.

Zebra striping: the rhythm of enjoyment

In zebra striping you alternate between alcoholic and non-alcoholic drinks. This can be done in different ways:

• During a night out: Start with a cocktail, alternate with a non-alcoholic gin and tonic and finish with a glass of wine.
• By occasion: A refined aperitif cocktail on a Friday evening, a non-alcoholic Spritz on Sunday afternoon.
• Weekdays vs. weekends: During the week you opt for non-alcoholic alternatives, at the weekend you enjoy a whisky or a Negroni.

This way of drinking gives you the freedom to always choose something that suits the moment, without having to commit to one particular pattern.

Why sober curious and zebra striping are so popular

The popularity of sober curious and zebra striping is growing as people increasingly value taste experience, variety and conscious choices. High-end non-alcoholic spirits make it easier than ever to experience the same complexity and depth in a drink, without having to compromise on enjoyment.

Moreover, these trends fit perfectly into social settings: whether you are getting together with friends, enjoying a gourmet dinner or having a relaxing evening at home, there is always an option that suits the atmosphere and your personal preference.

Taste is the key

Sober Curious and Zebra Striping are all about taste. Just like a good gin comes to life with tonic, a non-alcoholic spirit also needs the right combination to show its full character. Think of an intense NUDO Spritz with ginger beer or a fresh NUDO Ginepro with tonic.

Alternating between alcoholic and non-alcoholic options creates a dynamic drinking experience, where you sometimes opt for a classic cocktail and other times for a refreshing, alcohol-free mix.

The future of beverages: versatility and experience

The world of drinks is changing. What was once black and white – alcoholic or not – is now a spectrum of taste experiences in which everyone can find their own balance. Whether you go completely alcohol-free or are a fan of classic cocktails, it’s all about freedom, taste and experience.

With sober curious and zebra striping there is no right or wrong, only your way of enjoying.